Do I Need a Business Coach?
Your Journey to Soulful Business Growth
Have you ever asked yourself, "Do I really need a business and life coach/advisor/mentor?" Well, star baby, let me spill the tea and reveal that you're a treasure chest of wisdom, ready to make your mark on this world. You don’t need empowerment, because you already have ALL the power within you to thrive without running yourself ragged. This article is meant to give you insight into my method to help you decide if you want to work with a certified business and life coach to help you achieve all the milestones you’ve set for yourself. I share this because throughout my 16+ years of various corporate leadership roles and in my own entrepreneurship journey, I've discovered my purpose: creating safe spaces where women of color can effortlessly flourish. Gatekeeping isn't my jam; I’m all about shaking up the status quo, because I envision a world where women own the buildings, call the shots, and make bank 💰.
Now, let's dive into the reality of the situation so that you can truly tap into why it matters to have more women entrepreneurs in this world!
🦄 Picture this: women are slaying the game in the business launch department, but when it comes to snagging those funds and mapping out a battle plan, the stats throw us a curveball. Globally, women score a measly 2% of venture capital, and women of color? Well, they're handed less than 1%. Madness, right? But don't worry, my star babies, because I've giving out the keys to unlocking that success vault.
BTW, why do I use star baby? I believe that we are all connected to something greater—the universe, the cosmos—and as I affectionately call you "Star Baby," it's a reminder that we are all products of stardust. Billions of years ago, the universe birthed humans, and that cosmic energy is intricately woven into the fabric of our being.
Now, another truth is that life is wild AF, and your time is as precious as unicorn tears. That's where a life + business mentor swoops in, your trusty sidekick in organizing your thoughts and catapulting you toward your goals. My secret sauce? A process that not only elevates your brand but you as a person. I'm all about smashing those barriers and helping you conjure the business you've always dreamt of.
When looking for a business and life coach/advisor/mentor, ask your potential guide about their methods.
You want to work with someone that gets you on a soul level but also has vast views on how to scale a business (beyond the launch phase) so that you create not only a meaningful connection but build your soul-led business with intention. When I was advising full-time my method began with Brand Heart, which serves as the emotional compass in your business. I've worked my magic on countless women-founded startups, turning them into cash-flinging superstars. This method reveals what your business is all about and who it's meant to serve. It's like a fairy godmother for decision-making – from marketing strategies to product development, branding, leadership, and even picking a name and color scheme. With Brand Heart, you'll build a solid foundation that nurtures your business growth.
Still wondering if you are in need of a business coach? They're like your person board of trustees of your entrepreneurial journey, offering sage advice on positioning, decoding market trends, and dialing in your business's vibe. A top-tier business coach also spices up your product or service branding and crafts a genius marketing plan based on market intelligence.
🍵 Here's the tea: investing in a mentor/coach/advisor now can save you money in the long run – we're talking thousands. If you're keeping an eagle eye on your budget, fear not! There are more budget-friendly options, like incubators, accelerators, e-courses, and mentorship programs. I also recommend asking your potential coach/advisor for receipts. What businesses have they helped scale? What is their area of expertise? Are they certified? This will help you assess whether to engage in this partnership. Also note, their do’s and don’ts because your coach is not a “fix all of my problems” type of service and anyone who claims they can, is lying.
No matter which path you choose, know this: you've got the keys to your own success. The only thing left to do is step out of your own way.
I hope that this article helped you in your decision making so that you can conquer the world, and scale your empire.
If you are desiring to take a unique soul-led approach to launching or growing your business… Get in touch. I guide 2 mentees per quarter.
And if you're unable to make the investment at this time, I've created a free e-course just for you! Join Build A Brand From The Bottom Up to validate your idea, identify your target customers, and put an awesome launch strategy in place.
