A soul-centered speaker and community cultivator who empowers ambitious women to embrace their authentic selves, transcend limitations, and live aligned with their spiritual wisdom.

When One Grows, We All Grow

When One Grows, We All Grow ✳

I'm dedicated to helping soul-led multi-hyphenate women embrace their sparks and build their dreams without hustle or compromise. Over 20+ years excelling across various industries and leadership roles taught me most systems benefit the privileged few — and fail women like me forging our own paths.

I wasn’t born a CEO or awarded chances off my name or associations. No, it was inner passion and perseverance, while honoring the chaos, that brought me here. I'm most proud of serving as Partner and Co-CEO of #WeAllGrow - the most established digital and IRL community, uniting impactful Latinas and Latines who wholeheartedly support and uplift one another.

As a reflector (I’m kind of obsessed with Human Design), I’m keenly aware that I am highly sensitive to the energy and environment around me, so I’ve uncovered how to lead consciously on my own terms. I create each day from inner wisdom, which allows me to build without hustling - unlike the corporate conditioning that led me to burnout. I knew there was another version of myself waiting to take up space - one feeling safe in her divine feminine, tuning into her intuition as her guide.

My honest and soul-baring talks have brought me to world stages, from keynoting Forbes Most Powerful Women to receiving the inaugural Impulsa Award presented by Nationwide and The Hispanic Heritage Foundation.

After attempting to squeeze into others’ definitions of success, I'm now proof you can create mental and emotional freedom while exceling on your own terms—if you tune out limiting beliefs and tune into your inner intelligence system. My motto says it all: "If you're not feeling it, you're missing it!"

About Vanessa

I treasure downtime with my fur babies Elvis and Teddy, and the occasional isolation in the mountains to recharge. My rituals support me to guide our Amigahood and women globally by first awakening them to their generational gifts. I knew the business practices congruent for privileged founders wouldn't serve me. The books I read were written by people who never stood where I stood. So I carved my own path, tapping into my generational gifts and traumas alike to fuel me in a way no conventional business book could. And I get to share these learnings with our Amigahood.

How I Got Here

Through deep introspection and the courage to release fears holding me back, I embarked on a profound personal transformation that propelled me into my true power.

This awakening supported me to quitting my corporate career and opened doors that led me to the extraordinary Ana Flores, joining forces as her Partner & Co-CEO of #WeAllGrow - igniting a collaboration that continues uplifting Latinas and Latines globally to master their mindset, grow their business and honor their well-being.

By taking the same journey within to heighten my awareness and shift my inner world, I unlocked the ability to build an affirming community where ambitious mujeres can write their own daring narratives.

  • Allow yourself to get there. Great things take time and you shouldn’t set expectations for the unknown

    — Vanessa Santos

  • Your vision is there for a reason. Choose to see it, choose to feel it, and choose to put yourself first.

    — Vanessa Santos

  • Money does grow on trees if you believe it can. The first lesson to know about money is that it's a tool.

    — Vanessa Santos

Fun facts

Taurus 🌞, Cancer 🏹, Capricorn 🌕

First-Gen Latina 🇩🇴🇪🇨

Born & raised in NYC

My favorite foods are pasta, my mom’s rice & beans, avocados, my own vegan picadillo, and olives 🫒

I have two fur babies, Elvis & Teddy 🐾

I am most creative in nature and love being near the mountains or desert 🏜️

I light up when I speak and I enjoy giving advice = big sis energy.

Professional stats

CEO & Partner of #WeAllGrow Latina

CES award winner for an IoT shopping app

Delivered keynote address at Forbes Most Powerful Women of Latin America

Launched a digital API platform to drive mobile commerce for 12 million students across 6 Latin American markets.

Led Gilt.com’s expansion to 120+ countries

Published Songwriter

Board Advisor at DRAFTED, república skin, Investor in Bloomi

Vanessa Santos + Ana Flores + We All Grow Latina

Ready to grow in Amigahood? Join us for office hours.

Every Tuesday at 11am PT/2pm ET for an open chat with #WeAllGrow's Founder & Co-CEO Ana Flores, Partner & Co-CEO Vanessa Santos, and Marketing VP Melissa Bailey.